Anonymous artist ‘sign-bombs’ Toronto with powerful message: ‘We’re All In This Together.’
As the number of closed businesses across Toronto has grown over the past few weeks, encouraging signs have started popping up in store windows with a simple but unifying message.
The signs' font and colour scheme mimic that of Toronto’s beloved Honest Ed’s, an iconic Bloor Street discount store, which closed its doors in 2016. That likeness is highly intentional, according to an interview with CBC, in which the artist is named only by their moniker: Dreem. "That place represented a side of Toronto that's really special, hopeful, a sign of community — blind optimism and faith in our neighbours,” said Dreem. “You walked in that place, and you'd find people of all walks of life buying two-dollar socks."
The goal of the campaign is to combat feelings of isolation among Torontonians, as many residents stay home to help slow the spread of COVID-19. "Its power comes from its truth," Dreeem told CBC. "Something can happen in a city in China, and the whole world can be going through that two weeks later, three weeks later, a month later."