City of Toronto campaign encourages residents to “Practice Safe 6ix”
In a series of billboards and videos created by the City of Toronto, a diverse collection of Torontonians can be seen sporting tongue-in-cheek graphic tees that express their COVID fatigue frustrations.
The ads are meant as a vehicle for the City to express important information, while assuring people their frustrations are being heard. The campaign, which runs until the end of December at transit shelters and on social media platforms, includes a reminder to wear a mask, maintain your distance, wash your hands and “Practice Safe 6ix.”
“COVID-19 fatigue and the lost sense of urgency among some residents is a real threat to stopping the spread of this virus” said Mayor John Tory in a news release. “We know it is not easy but if we are all vigilant in following public health advice, we can all get through this together. This campaign helps communicate that message.”