'Colours for COVID' campaign raises funds for Toronto hospital
Logan Lass is using her eye for colour and sense of fashion to help support Toronto health workers at the frontline of COVID-19. Lass's husband, Dr. Elliot Lass, works at the Mount Sinai Hospital COVID-19 assessment centre, and she wanted to find a way to support the hospital's staff cope with the pandemic. Lass decided to create 'Colours for COVID,' where she sells tie-dye coloured sweatshirts to raise money to support the hospital's COVID-19 efforts. "I decided to start this 'Colours for COVID' initiative because my husband’s a doctor working in a COVID-19 assessment centre at Mount Sinai," said Lass. "It was just a way for me to give back and help the community."
All funds raised by 'Colours for COVID' are donated to the Mount Sinai Health System to purchase PPE for the COVID-19 assessment centre. Since the campaign began, Lass has sold over 150 hoodies and has raised more than $4,000. "I thought, why don't I actually make more of these hoodies and raise money for a good cause, and so I'm donating 100% of proceeds directly to Sinai." The campaign has been supported by nurses and doctors at Mount Sinai, who have purchased several sweatshirts and advertised the campaign on social media. Allison George, a coworker of Lass, noted that the hoodies are a "literal way to give comfort to people during the pandemic." Each hoodie costs $55, and can be purchased by contacting Logan Lass through the 'Colours for COVID' Instagram page.